Australia’s love of fishing is only matched by its enthusiasm for adventure and the outdoors. With over 5 million anglers casting lines across the country, the demand for quality fishing gear has never been higher. And today most fishos are buying their fishing lures and gear online, encouraging more e-commerce fishing stores to launch. Just over the past two years, the number of online fishing tackle stores in Australia has boomed by 18–22%. That’s a good trend for increasing diversity, but it also complicates deciding which store is actually good. To help you find the best gear without the hassle, we’ve created a list of the top 10 online fishing stores in Australia.

Criteria Used for Selection

To fairly evaluate and rank Australian online fishing stores, we evaluated each across nine critical factors:

• Product range and variety: fishing gear categories available, specialised equipment for different fishing styles and target species, tackle for freshwater, saltwater, fly fishing, etc.
• Pricing: regular prices, sale frequency, bulk discounts, and price-matching policies.
• Shipping: speed of delivery, shipping costs, geographic coverage across Australia, and reliability of logistics partners.
• Return policy: ease of returns, warranty support, and how stores handle defective or unsuitable products.
• Customer service: quality of support through various channels, response times, and the ability to provide expert fishing advice.
• Website experience: user-friendliness, mobile optimisation, search functionality, product information quality, and overall ease of navigation.
• Brand reputation: industry standing, customer trust levels, years in business, and overall reputation within the Australian fishing community.
• Stock availability: inventory management effectiveness and ability to keep popular items in stock.
• Special features: loyalty programs, educational content, exclusive products, bundle deals, and value-added services that differentiate each store from competitors.

Top 10 Online Fishing Stores

1. Fishing Superstore (fishingsuperstore.com.au)

Fishing Superstore sets the standard for Australian anglers, combining expert advice, a wide gear range, and a strong local spirit. Owned by experienced Australian fishos, it became the go-to online destination for everything from beginner kits to tournament-grade setups.

Fishing Superstore offers a carefully curated mix of Australian-made gear and trusted global brands, covering all types of fishing. Whether you’re chasing barra in the Top End or surfcasting down south, they have local-specific gear at a reasonable price. Customers consistently highlight the store’s competitive pricing and high-value fishing bundles. These pre-assembled kits save time and money, especially for anglers looking to upgrade their setup or try new techniques.

All fishing gear can be shipped Australia-wide, even to remote regions. With a minimum of $79 spent, the delivery will be free of charge. The store’s commitment to getting gear to anglers quickly has earned consistent praise from customers nationwide. An easy return process and solid warranty support back up their quality customer service. 

What truly sets Fishing Superstore apart is its community-driven approach, featuring genuine advice, comprehensive buying guides, and regular specials. The site showcases authentic Australian fishing culture while maintaining professional standards in both product selection and customer service.

Pros and Cons 

+ Expert advice from passionate anglers
+ Excellent value bundles
+ Strong focus on Australian conditions
+ Fast nationwide shipping
+ Genuine community feel 
– Might be too pricey for budget-conscious beginners

2. Tackle World (tackleworld.com.au)

Tackle World positions itself as “your local independent fishing experts” with a wide network of physical stores complementing their online presence. Their deep community ties and local knowledge make them a trusted name across Australia.

The online store features an extensive gear range covering all fishing disciplines, with particular focus on regional-specific equipment. With the network of local stores, they can provide insight into what works in different Australian fishing environments.

Tackle World offers competitive pricing with regular promotions, though premium products may carry higher price points. Customers can benefit from the physical store network for returns and warranty claims, having more options for resolving issues.

The online purchases can be shipped Australia-wide with standard and express delivery options. However, shipping times can vary, especially during peak periods – some customers experience delays.

Pros and Cons 

+ Strong local knowledge
+ Extensive physical store network
+ Regional fishing expertise
+ Comprehensive range 
– Delivery can be slower during busy periods
– Prices are slightly higher than at some online-only retailers.

3. MoTackle & Outdoors (motackle.com.au)

MoTackle offers one of the broadest online selections nationwide. The range is suitable for everyone from novice anglers to dedicated enthusiasts. Aside from fishing gear, they have a strong representation in broader outdoor equipment for camping, boating, hiking, etc.

Shoppers can appreciate competitive pricing across the store’s extensive range. Regular promotions and clearance sales provide additional value opportunities. MoTackle also provides reliable shipping across Australia with reasonable rates for all their products. However, returns might be a problem. The store has mixed feedback on warranty support, suggesting some inconsistency in handling complex warranty claims.

Pros and Cons

+ Massive product selection
+ Competitive pricing
+ Variety of outdoor gear
– Inconsistent warranty support
– Searching through the huge range can be overwhelming.

4. Freddys Fishing & Outdoors (freddys.com.au)

Freddys has built a loyal customer base through highly rated service and efficient problem resolution. They’ve established themselves as a reliable choice for anglers who need dependable service and quick turnaround times.

The store has a solid range of fishing gear with good representation across price points and fishing styles. It’s particularly strong in value bundles and package deals – a great choice for anglers building complete setups.

Freddys offers rapid shipping and no-hassle returns. The team’s quick problem-solving approach to warranty issues has earned customer loyalty and positive reviews.

Pros and Cons

+ Excellent customer service
+ Rapid shipping
+ Good value bundles
+ Efficient problem resolution 
– Product range is smaller than some competitors

5. Hot Tackle (hottackle.com.au)

Hot Tackle attracts dedicated anglers with its focus on rare brands and innovative gear. It appeals to serious fishers seeking cutting-edge equipment.

The store offers a curated selection focusing on hard-to-find brands, so they have a smaller range than generalist stores but deeper expertise in speciality items.

Hot Tackle provides competitive pricing on higher-end gear and strives to make expensive equipment more accessible. Customers can also expect fast delivery with attention to proper packaging of valuable and delicate fishing equipment. The store handles any issues and return requests quickly and professionally.

Pros and Cons 

+ Access to rare brands
+ Personalised service
+ Deal negotiation
+ Fast delivery 
– Smaller overall range
– Higher average prices

6. BCF (bcf.com.au)

BCF positions itself as an all-in-one store. It has a massive range covering fishing, boating, camping, and outdoor gear with extensive online and physical store coverage. 

Shoppers can get free delivery when spending over $120. Plus, the store offers regular promotions, though individual item prices can be higher than specialist competitors. However, BCF provides unmatched convenience that could outweigh expenses for some customers. The store’s extensive distribution network provides great speed for urgent purchases: you can buy and collect an item in 1 hour.

Pros and Cons

+ Huge range
+ National coverage
+ Click-and-collect convenience
+ Regular promotions 
– High individual prices
– Service quality can vary between locations
– Less specialised fishing expertise

7. Anglers Warehouse (anglerswarehouse.com.au)

Anglers Warehouse boasts 5-star Google reviews and a Price Beat Guarantee. It brings a family-owned feel with expert product advice and express delivery to Australian fishers of all skill levels.

The store has a vast selection of premium fishing gear, including cutting-edge fishing rods, high-performance reels, versatile lures and durable tackle to cover all major fishing categories.

Price Beat Guarantee demonstrates confidence in their competitive pricing, and express delivery options cater to anglers who need quality gear at the best price quickly.

Pros and Cons 

+ Excellent customer reviews
+ Price-beat guarantee
+ Family-owned personal service
+ Premium gear focus 
– Smaller overall range than larger competitors

8. Missing At Sea (missingatsea.com.au)

Missing At Sea has carved out a unique position appealing to style-conscious outdoor enthusiasts. It’s a niche player that stands out with its coastal-lifestyle clothing and select tackle. 

The store has a relatively small range of fishing tackle, focusing more on lifestyle products. The collections have a strong emphasis on style and design, and premium pricing highlights the exclusive nature of most products. Missing At Sea is a popular fishing gear destination among younger, style-conscious outdoor fans who want equipment that makes a statement.

Pros and Cons

+ Unique lifestyle approach
+ Exclusive designs
+ Strong brand identity
– Limited fishing gear range
– Premium pricing
– Niche approach may not suit all anglers

9. Otto’s Tackle World (ottostackleshop.com.au)

Otto’s is renowned for specialised advice and technical gear. The team provides passionate, personalised service with deep knowledge in technical aspects of fishing equipment.

The store offers less variety in products but greater depth in speciality categories, covering estuary, rock, beach, kayak, and offshore sports fishing. Pricing reflects the specialised nature of products and the expert service provided. The team offers solid technical knowledge and can help with appropriate gear selection.

Pros and Cons

+ Deep technical expertise
+ Personalised service
+ Expert gear focus
+ Professional advice 
– Small overall range
– May not suit casual anglers
– Premium pricing

10. Fishing Tackle Shop (fishingtackleshop.com.au)

Fishing Tackle Shop is a long-established and user-friendly store stocked with a huge range of fishing equipment and gear. Its comprehensive selection covers all major fishing categories: rods, reels, lures, lines, tackle, and accessories.

The store offers regular deals, competitive prices, and quick product dispatch. It’s a go-to choice for straightforward online fishing gear shopping.

Pros and Cons 

+ Good customer reviews
+ Comprehensive range
+ Reliable delivery
+ Easy-to-use website
+ Regular deals 
– Lack the specialised expertise of niche competitors

Quick Comparison Table

Store	Specialty	Free Shipping	Price Range	Expert Support	Customer Rating	Highlights
Fishing Superstore	All-round + Australian gear	Fast	$$-$$$	Excellent	High	Curated bundles, local expertise
Tackle World	Local knowledge	Standard	$$-$$$	Very Good	Good	Physical store network
MoTackle & Outdoors	Broad selection	Standard	$-$$$	Good	Mixed	Massive range
Freddys Fishing	Service + speed	Fast	$$-$$$	Excellent	High	Fast problem resolution
Hot Tackle	Rare/innovative brands	Fast	$$$-$$$$	Excellent	High	Specialty gear access
BCF	One-stop convenience	High minimum spend	$$-$$$	Variable	Good	National coverage
Anglers Warehouse	Premium gear	Fast	$$-$$$$	Excellent	High	Price beat guarantee
Missing At Sea	Lifestyle/coastal	Standard	$$$-$$$$	Good	Good	Niche, lifestyle focus
Otto’s Tackle	Technical specialisation	Standard	$$$-$$$$	Excellent	High	Technical expertise
Fishing Tackle Shop	Established reliability	Standard	$-$$$	Good	Good	Reliable operations

Bottom Line

Every one of these stores has something to offer Australian fishos. Tackle World has great local knowledge, BCF is super convenient, Hot Tackle gets you rare gear, and Otto’s knows technical stuff inside out.But if you want the best mix of everything: the stock full of the latest reels and fishing lures, good prices, expert advice, fast shipping, bundle value, and genuine Aussie fishing knowledge, Fishing Superstore is your best bet. They get what Australian fishing is all about, and they’ll sort you out with the right gear for your settings.